DON'T GET BENT OUT OF SHAPE

With a set-angle stopper that won't walk off the job site, the NEW Guardian™ Conduit bender helps you get perfect bends every time.

SHOP ALL

FISHING, BENDING & LUBRICANTS

For wire installation, from start to finish, Think Blue.^™

SHOP ALL

FISH TAPES

Only Blue withstands the rigors of professional use
Durable plastic housing and ergonomic design
Laser-etched markers for easy measurement

SHOP ALL FISH TAPES

BENDERS

Experience the strength of Blue Benders
Bender heads available in durable ductile iron and aluminum
Reinforced at stress points for extra strength and longer life

SHOP ALL BENDERS

WIRE PULLING LUBRICANTS

IDEAL® Yellow 77® Aerosol dries slowly to a thin, non-conductive film
Specially formulated to reduce friction during wire pulling
Non-toxic and non-corrosive

SHOP ALL LUBRICANTS

FISH TAPE

Get Hooked.

Amanda fishing with fishtape in Naperville for content shoot that aligns with fishing video.

When it comes to fish tape, why settle for anything less than the best? Our durable, high-quality tape is designed to make your job easier and more efficient. Reel in the right tape, expertly crafted with heavy-duty materials. Trust the experts – Think Blue.^™

SHOP ALL FISH TAPE

TRY THESE BEST SELLERS

BLUED-STEEL™

Laser-etched in 12" increments for easy measurement of conduit length
Made of high-grade carbon steel with a tensile strength of 1,600 lbs, perfect for long runs

SHOP BLUED-STEEL

HELIX^™

Braided polyester design for increased flexibility during complex runs
Non-conductive up to 1000V and retains a tensile strength rating of 200 lbs

SHOP HELIX

yellow cord with metal hook at the end displayed horizontally

S-CLASS^®

Non-conductive fish tape with a strong fiberglass core for exceptional strength and pushing power
Smooth nylon jacket protects fiberglass, and provides smooth surface for great handling around bends, with a pulling strength of 500 lbs.

SHOP S-CLASS

#1 Brand^* in Hand Benders For a Reason

Bender Heads

When it comes to bending, you deserve only the best. Reinforced for extra strength, with easy-to-see markings and a corrosion-resistant finish, our blue benders withstand a lifetime of heavy use. Whether you’re a pro or just starting out, our benders have you covered. Bend with blue. Bend with the best.

SHOP ALL BENDERS

*According to Electrical Distribution Vista data (2023).

GET THE LATEST INNOVATIONS

SEE IN THE DARK

E-Class™ FISH TAPE

Glow-in-the-dark eyelit fish tape
Smooth nylon jacket for navigating tough bends
Fiberglass core adds strength and power
Omni-directional pushing ability
Pulling strength of 350 lbs

SAY GOODBYE TO SNAGSopens in a new tab

Helix™ Tape

Twisted, triple strand
Ridges on exterior of tape reduce friction in conduit
200 lbs of pulling strength
Comes in 50’, 100’ and 200’ lengths

THE FUTURE IS CLEAR

Blueview™ Fish Tape

Digital readout is accurate within 1’
Durable to withstand lubricants, debris, and drops up to 25’
BlueView technology is available in both Blued-Steel and S-Class® lines

MAKE BENDING EASIER

The Guardian™ Bender

Set-angle stopper with onboard storage
Increased visibility markings on both sides
In air bend angle indicators on back of head
Top sight angle indicators

#1 Brand^* in Hand Benders For a Reason

Conduit Benders

When it comes to bending, you deserve only the best. Reinforced for extra strength, with easy-to-see markings and a corrosion-resistant finish, our Blue benders withstand a lifetime of heavy use. Whether you’re a pro or just starting out, our benders have you covered. Bend with Blue. Bend with the best.

SHOP ALL BENDERS

*According to Electrical Distribution Vista data (2022).

SMOOTH, LIKE YOU

Don’t get tangled up with subpar products. Our wire-pulling lubricant is specially formulated to cling to cable through long pulls and eliminate clogging. Ensure a smooth, successful job every time with IDEAL.

VIEW LUBRICANT